Flags off its bi-annual ‘Smart Parivar Sammelan’ to recognise outperformance
January 20, 2017, Mumbai: SmartShift, the digital mobility start up from the US$ 17.8 billion Mahindra group, recently felicitated transporters at its first ‘Smart Parivar Sammelan’. A platform to recognise and reward small commercial vehicle owners and transporters for their exemplary performance, the ‘Smart Parivar Sammelan’ was held in both Mumbai and Hyderabad and witnessed participation from over 1,000 transporters.
Speaking on the initiative, Kausalya Nandakumar, CEO, SmartShift said, “The business of last-mile cargo transportation relies heavily on positively harnessing the motivations of transporters. Our experience exposed us to a strong latent need for recognising the transporters on a public platform. It is with this objective that the Smart Parivar Sammelan was designed, to recognise outperformance and build our relationships beyond just business. The Sammelan gives a red-carpet welcome to our best transporters and their families, creating a memorable experience for them. They are also encouraged to share their SmartShift experience, to successfully build an influencer marketing group within this closely knit network of transporters.”
The awards were divided into several categories, which add up to becoming an ideal SmartShifter on the platform. For example, The Ever Ready SmartShifter awards were conferred upon transporters who displayed the least response time in bidding and accepting jobs. All the winning transporters were felicitated with trophies and most importantly, were provided with a platform to share their experiences with fellow operators. Smart Parivar Sammelan is a SmartShift biannual property, geared towards “celebrating the step of entrepreneurship”. It is also a manifestation of the company’s purpose of “driving positive change” in the lives of its stakeholders and enabling them to Rise. This event has also been designed to showcase testimonials from leading transporters and thereby inspire the overall community to deliver excellent work performance and behaviour.
The Smart Parivar Sammelan was held in association with the Mahindra Automotive business. Mahindra commercial vehicle dealers displayed their new models and briefed transporters on the vehicles that were most suited for their business requirements. This helped create a veritable synergy for the Mahindra brand, as well as enlightened transporters on the latest offerings in the transport business.
About SmartShift by Mahindra
SmartShift, a digitally enabled load exchange platform, is a company under the aegis of the US $17.8 billion Mahindra Group. SmartShift is an aggregator for cargo owners and transporters, enabling them to work mutually with each other. Cargo owners (both businesses and individual users) can access the SmartShift service through either the mobile app (available on android), the website or the dedicated call centre. SmartShift aims to disrupt the unorganized cargo transportation industry in the country and address the issues of disproportionate allocation of traffic, unregulated prices, safety and timeliness of cargo delivery by bringing in transparency of prices, an efficient and simple one-click booking process and the ability to track cargo after dispatch.
About Mahindra
The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in aerospace, agribusiness, components, commercial vehicles, consulting services, defence, energy, industrial equipment, logistics, real estate, steel, and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.
