Launches Delhi-Mumbai Service Corridor and MPARTS Plaza pan-India for its Truck and Bus Business
- Mahindra Truck & Bus Division (MTBD) launches Delhi-Mumbai Service Corridor- to make service available at every 60 km across the industrial corridor
- Delhi Mumbai Corridor accounts for nearly 30% of truck movement in India
- Guarantees service support reach within two hours anywhere on the corridor
- Announces setting up of exclusive Parts Retail Outlets – MPARTS Plazas – selling fair priced original genuine parts pan India
- Total network strength of MTBD increases to 82 3S dealerships, 120 Authorized Service centres and 2900 roadside assistance point and spares network of 2069 retail outlets
February 15, 2017 Mumbai: Mahindra Truck & Bus Division (MTBD), a part of the USD 17.8 billion Mahindra Group, today announced the first-of-its-kind service support initiative for the Indian trucking industry, with the successful implementation of its Delhi-Mumbai Service Corridor. Taking its commitment to customers a notch higher, MTBD launched this initiative to make reliable and quality services available to all its customers, every 60 kilometers along the route connecting Delhi and Mumbai. In addition, the company has also guaranteed that it will provide service support within two hours on the Delhi – Mumbai Service Corridor.
Service centers on the service corridor will carry out emergency repairs, part replacement and health check-up of vehicles with service guarantees, to assure customers of Mahindra’s service availability along the entire route. MTBD will soon launch a campaign to build awareness and to educate its customers about all the facilities available at the service points along the service corridor.
MTBD also has 7 MPARTS Plazas at strategic points across the country, which will now be further strengthened to 26 such plazas by the end of FY18.
Speaking on this new initiatives Rajan Wadhera President and Chief Executive, Truck and Powertrain Division, Mahindra & Mahindra Ltd. said, “At Mahindra, we have always believed in making a difference to our customers through high levels of customer centricity and service support and commitment and this new initiative is a testimony to the same. It comes on the heels of the highly successful superior mileage guarantee and 48 hours uptime guarantee, and is part of our endeavour to introduce a disruptive and unprecedented after-sales guarantee to further reinforce our Customer Value Proposition. With these initiatives, we take one more significant step closer to our ultimate goal – to be the MOST TRUSTED CV brand of India”.
Speaking on the occasion, Nalin Mehta, Chief Executive Officer, Mahindra Truck and Bus Division and Managing Director, Mahindra Truck and Bus Limited, said “The Delhi-Mumbai stretch accounts for nearly 30% of trucking traffic in the country. Considering the importance of this route, MTBD decided to launch the service corridor to enable customers get prompt access to quality service and spare parts. We can now guarantee that we will reach a customer’s truck, in case of breakdown, within just 2 hours on the corridor, else we will pay a penalty of Rs. 500/- for every extra hour of delay. Additionally, from 1st March 2017, we will also make the 150 fast moving spares, that are identified as essential maintenance parts, available 24×7 at the MPARTS PLAZAs. If not available on demand, we will supply them free of cost! We hope that this will result in reduced downtime for our customers, leading to higher uptime, more trips and better earnings”.
About Mahindra Truck and Bus Division
Mahindra Truck and Bus Division is a division of the Automotive and Farm sector of the US $ 17.8 billion Mahindra Group that provides an entire line of integrated trucking solutions.
The company has taken outperformance to the next level, by creating trucks that are specifically designed for different applications and deliver outperformance whatever be the business needs. From transit mixers and bulkers to car carriers and refrigerated containers, Mahindra Truck and Bus provides an entire line of integrated trucking solutions that helps customers profit by giving them the advantage of quick turnaround time and reliability along with the assurance of Mahindra excellence in every aspect.
The HCV product range has been engineered for Indian requirements with the underlying philosophy of; Made in India, Made for India’. In HCV segment, Mahindra Truck and Bus Division already has reached more than 25,000 trucks on road. The company is in process of addressing every segment of the commercial vehicle market; form 3.5 tonne GVW to 49 tonne GVW, with variants that meet the varying needs of passenger transport, cargo and specialized load applications. The new range of medium and heavy commercial vehicle is being manufactured at the new green field plant at Chakan. The plant, which spans over 700 acres, has been set up with an investment of over Rs. 4,000 Crore and is producing other Mahindra products as well. This helps the Mahindra group to leverage the benefits of synergies of an integrated manufacturing facility. The company offers 5 Years or 5 Lac Km transferable Warranty, which is an industry first and a cost effective AMC.
In the LCV segment, Mahindra Truck and Bus Division has a market share of 9.4% YTD Jan F17. It is all set to further strengthen its position all across India with over 150,000 vehicles already on the roads. The entire range of LCV Load vehicles and & Buses are manufactured in the Mahindra & Mahindra Ltd. facility at Zaheerabad.
Mahindra Truck and Bus has rapidly expanded its after sales service and spares network which now includes 82 nos. 3S dealerships, 120 Authorized Service centres and 2900 roadside assistance points; and spares network of 2069 retail outlets to further improve the reach of support for customers on important trucking routes. The company also has India’s first multi-lingual helpline, NOW, which is manned by technical experts to provide instant support to customers. The NOW mobile service vans and mobile workshops further add to the reach and agility of the support network.
About Mahindra
The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.
