DSK Benelli ties up with Motul as a lubricant partner

DSK Motowheels Pvt. Ltd. ties-up with Motul as a lubricant partner for its new range of DSK Benelli motorcycles.

DSK Motowheels, one of India’s most established and strongest players in the Superbike industry has entered into a strategic partnership with Motul as the lubricant partner for its DSK Benelli range of bikes. After a successful alliance with the DSK Hyosung brand, this is DSK Motowheels’ next step towards its second alliance with Motul as the preferred lubricant partner for the DSK Benelli range. Motul is a France based lubricants company with an extensive international footprint, specializing in the formulation, production and distribution of high-tech engine lubricants for two-wheelers, cars and other vehicles. The partnership brings together brand synergies of two highly renowned names in the realms of superbikes and superbike lubricants.

Following the announcement of its alliance with the legendary Italian superbike manufacturer Benelli, DSK Motowheels is set to launch the complete range of superbikes. These include the TNT 300, an in-line, four-cylinder 600cc TNT 600i as well as TNT 600 GT; the 898cc, in-line, three-cylinder TNT899 and an 1131cc, in-line, three-cylinder engine powered TNT1130. This is DSK Motowheels’ association with Motul, as this key partnership will strengthen the DSK Benelli brand worthiness further.

Shirish Kulkarni, Chairman, DSK Motowheels said, “We are pleased to announce Motul as the lubricant partner for the iconic and 104 year old Italian superbike brand, Benelli. Motul has a long legacy as one of the most trusted names in synthetic lubricants. The brand’s values are in perfect synchrony with the DSK Benelli’s passion for excellence and globally-acknowledged superlative performance of our bikes.”

Jiten Goswami, Chairman, ALSL Motul said, “Motul has over a century of experience as the official supplier of lubricants to top factory racing teams and OEMs. We have also contributed significantly with them for further technological development in motor sports. We are now proud to associate with DSK Motowheels for the second time, as they are all set to march forward with the Italian brand – Benelli, and be the official lubricant partner for the legendary Italian superbikes. We describe ourselves as a premium brand for the most demanding and therefore are certain that the partnership with DSK Benelli will be a highly successful one.”

About Motul:

Motul has been unanimously recognised for over 160 years for the quality of its products, innovation and involvement in the field of racing. It is defined as “The Specialist” in synthetic lubricants. The company enjoys worldwide repute and is associated with many racing teams as a technical partner in international competitions such as the  24 Hours Le Mans, FIA World Endurance Championship, Super GT, ERC, Drift, Pikes Peak, Japanese championship SUPER FORMULA, Blancpain Endurance Series and others.

About DSK Motowheels:

Established in 2012, DSK Motowheels, a part of the DSK Group (Diversified business group with a turnover of over Rs. 5000 crores) forayed into the growing automobile sector by entering the niche segment of powerful and aspirational bikes. Taking forward the company’s rich legacy of dynamic entrepreneurship, Mr. Shirish Kulkarni, Chairman DSK Motowheels, spearheads the brand‘s operations in India with the primary objective of providing a world class super biking experience.

With a CKD plant in Maharashtra, the brand enjoys the status of having the strongest & most well entrenched superbike network in India. DSK Motowheels is known for its high-end biking experience, extended product line, technology and quality. DSK Motowheels also prides itself in providing the best customer centric service and aftersales support in Indian Superbike Market.

About Benelli:

FROM HISTORY TO THE LEGEND

As often happens, the history of great industries is born in garages. In our case this is the Benelli Garage”, Where, in 1911, the 6 Benelli brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio, known as “Tonino”, repaired and manufactured motorcycle parts. In 1921 the ‘Velomotore’ was created: a single cylinder two stroke 75cc bike adapted to a bicycle frame and the following year it was the turn of the 98cc ‘Motoleggera’, immediately appreciated by the public of that time. The first real Benelli motorcycle, a 175cc model, ridden by Tonino, proved immediately to be a winner in the world of competition. Here began a long list of glorious moments, with more than 1000 victories in the Italian and European Championships and two World Titles won in 1950 and 1969. Many legendary riders have ridden Benelli motorcycles. Besides Tonino, the owner of the company, the Italian riders Ambrosini, Grassetti, Campanelli, Provini, Pasohni, Villa and the internationals  Saarinen, Hailwood and Carruthers.

At the end of the 60’s the last motorcycle of the family owned company was born; the Tornado 650 which developed 50 hp at 7000 rpm, and easily  surpassed 170 km/h. Later the first ownership change took place, but motorcycle production  continued in Pesaro with the ground breaking in line 6 cylinder 750 and 900cc Sei’s which were manufactured up until the early 1980’s. In 2001 the production of the first all new in-line triple powered range began, with the fully faired supersport Tornado 899cc Limited Edition. The addition of the Tornado Naked Tre or TNT for short, and subsequently the Tre-K in both 899 and 1131 cc variants meant that Benelli was truly back in the market of large capacity sports motorcycles. Today Benelli is part of the Qianjiang (QJ) Group, a corporation which produces more than 1.2 million two wheelers per annum. QJ, wishing to respect the tradition of passion which has always guided the history of the Italian brand, will continue manufacturing bikes in Pesaro, the traditional home of Benelli Motorcycles.