Mumbai, India (March 9, 2016) – As the first round of the ICC World Twenty20 begins, Nissan is proud to launch the ‘Nissan Play of the Day’, a digital initiative that gives cricket fans the chance to watch and vote for the most exciting moments from this year’s ICC World T20.
The Nissan Play of the Day is meant to enrich the experience for cricket fans during the tournament period by highlighting the day’s most spectacular plays. This online digital feature is a part of Nissan’seight-year partnership with the International Cricket Council (ICC)and will be available on icc-cricket.com throughout the tournament running from March 8th to April 3rd.
“The ICC World T20 is the most dynamic tournament on the international cricket calendar and we are bringing the best plays directly to fans,” said Roel deVries, corporate vice president and global head of marketing and brand strategy for Nissan. “Not only do we want fans to experience the excitement of the games, we also want to give them the opportunity to debate and determine the Nissan Play of the Day, every dayof the tournament.”
Following the tournament, the top plays of the day will compete against each other through a process of elimination to determine the overall Play of the Tournament. Fan voting will decide the winners.
Nissan is the official global automotive partner of the ICC for the period 2016 to 2023.The tie-up builds on Nissan’sexisting support for global sport, which includes the UEFA Champions League, City Football Group and theRio 2016 Olympic and Paralympic Games, and an array of talent ranging from Olympic champion and world record holder Usain Bolt to FIFA World Cup winner Andrés Iniesta.