Rolls out 4 new products in Passenger category and 3 new products in Cargo category
Supro platform now boasts of India’s widest range of Passenger and Cargo vehicles with 11 product offerings
Price starts at Rs.4.71 lac (ex-showroom Kolkata, BS4 variant) for the Supro Minivan and Rs.4.28 lac (ex-showroom Kolkata, BS4 variant) for the Supro Minitruck
SYNOPSIS:
With the introduction of 7 new products, the Supro platform now boasts of 11 products, comprising 4 body forms (HT, SHT, Cargo Van & Minitruck), 3 fuel types and 4 engine powers. The new products added to the portfolio are as follows:
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Passenger Vehicles |
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Cargo Vehicles |
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1 |
Supro |
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1 |
Supro Maxitruck |
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2 |
eSupro |
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2 |
eSupro Cargo Van |
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New |
3 |
Supro Minivan |
New |
3 |
Supro Minitruck |
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New |
4 |
Supro Minivan VX |
New |
4 |
Supro Minitruck CNG |
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New |
5 |
Supro Minivan CNG |
New |
5 |
Supro Cargo Van |
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New |
6 |
Supro School Van |
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In line with its Brand Promise, Supro aims to deliver Superior power, Superior style, Superior Safety, Superior Comfort and Higher Earnings to its customers.
Consolidates its leadership in Small Commercial Vehicles with the new range of Supro Minitruck and Minivan which have 7 new products. To be available in 19.2kW (26HP) power in diesel, 18.8 kW (25HP) in CNG and 25 kW (34HP) in electric.
This is a BS-IV compliant range, making it environment-friendly and future ready
Both the Supro Van & Supro Minitruck will offer a class-leading warranty of 2 years/60,000km (whichever is earlier).
In line with its Brand Promise, Supro aims to deliver Superior power, Superior style, Superior Safety, Superior Comfort and Higher Earnings to its customers.
Consolidates its leadership in Small Commercial Vehicles with the new range of Supro Minitruck and Minivan which have 7 new products. To be available in 19.2kW (26HP) power in diesel, 18.8 kW (25HP) in CNG and 25 kW (34HP) in electric.
This is a BS-IV compliant range, making it environment-friendly and future ready
Both the Supro Van & Supro Minitruck will offer a class-leading warranty of 2 years/60,000km (whichever is earlier).
February 16, 2017, Kolkata: Mahindra & Mahindra Ltd., a part of the US $17.8 billion Mahindra Group, today introduced 7 new products simultaneously under its Supro platform. The company launched 4 new variants of its stylish and spacious Passenger carrier, namely Supro Minivan, Supro Minivan VX, Supro Minivan CNG and Supro School Van and 3 new variants of its modern load carrier, Supro Minitruck, Supro Minitruck CNG & Supro Cargo
Van. Priced competitively, the Supro Minivan starts at Rs. 4.71 lac (ex-showroom Kolkata, BS4) while the Supro Minitruck starts at Rs. 4.28 lac (ex-showroom Kolkata, BS4).
Today, the Supro platform boasts India’s widest range of Passenger & Cargo vehicles with 11 offerings which are available in Diesel, CNG and Electric Variants.
In the small commercial load category, the company expanded its range with the launch of Supro Minitruck, Supro Minitruck CNG & Supro Cargo Van, additions to the already existing Supro Maxitruck, making it a complete range of powerful, profitable Small Cargo vehicles.
In the passenger category, the company expanded its range with the launch of the Supro Minivan, Minivan VX, Supro Minivan CNG & Supro School Van to the already existing Supro, resulting in it a complete range of spacious, comfortable Minivans.
The Supro platform was conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories, while delivering a superior value proposition.
Passenger Segments
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Supro |
Travel for large families |
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New |
Supro Minivan |
Last mile people connectivity |
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New |
Supro Minivan VX |
Low end Contract Carriage for tour & travel |
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New |
Supro Minivan CNG |
Intra city people movement |
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New |
Supro School Van |
Safe travel for school students |
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eSupro |
Intra city people movement with zero emissions |
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Supro Maxitruck |
Inter city cargo movement with medium load |
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New |
Supro Minitruck |
Intra city cargo movement with small load |
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New |
Supro Minitruck CNG |
Goods movement for cities with CNG infrastructure |
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New |
Supro Cargo Van |
Urban Cargo Movement such as couriers, e-commerce |
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eSupro Cargo Van |
Urban Cargo Movement such as couriers, e-commerce with zero emissions |
Speaking on the launch, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra said, “As the leader in the small commercial vehicle load segment with a market share of 51% in
Mr. Shah further added, “The Supro brand is synonymous with Superior performance, Superior operating economics, Superior style and Superior comfort. With the launch of the Supro Minitruck and Minivan, we will further strengthen our portfolio under the “Supro” brand umbrella. I am sure that the Supro platform will go a long way in helping our customers prosper in life, in line with our Mahindra Rise philosophy”.
Built at Mahindra’s state-of-the-art plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. It also comes with a class-leading warranty of 2 years/60,000km (whichever comes earlier).
At the launch of the Supro platform in October 2015, the company had introduced two products, namely the Supro Maxitruck (aimed at customers upgrading from the mini truck segment) and the Supro Van (aimed at Personal, Dual usage & Low end Tour & Travel customers). In October 2016, two more variants, namely the eSupro Van and the eCargo Van were launched.
New variants and Key highlights:
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New Variants |
Fuel Type |
Power |
Payload/Seating Capacity |
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Passenger Variants |
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Supro Minivan |
Diesel |
19.2 kW (26 HP) |
8 Seater |
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Supro Minivan VX |
Diesel |
19.2 kW (26 HP) |
8 Seater |
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Supro Minivan CNG |
CNG |
18.8 kW (25 HP) |
8 Seater |
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Supro School Van |
Diesel |
34 kW (45 HP) &19.2 kW (26 HP) |
8 Seater |
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Cargo Variants |
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Supro Minitruck |
Diesel |
19.2 kW (26 HP) |
850 kg |
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Supro Cargo Van |
Diesel |
19.2 kW (26 HP) |
700 kg |
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Supro Minitruck CNG |
CNG |
18.8 kW (25 HP) |
750 Kg |
About Mahindra
The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.
