Invites all Motorcycle enthusiasts from across the country to be a part of this exciting adventure
March 28, 2017, Mumbai: Mahindra Two Wheelers, part of the USD 17.8 billion Mahindra Group, announced the FY’18 MOJO Trail calendar. After an exciting first year of the MOJO trails, it is time to get your MOJO working.
Bike enthusiasts and MOJO Tribesmen will now have a bigger feat to achieve this year thanks to five thrilling rides planned across varied terrain. Enthusiasts from across India can now register to take on new challenges that these trails will throw at them. So mark the upcoming trails on your calendar and get ready to hit the road.
Apart from the Mountain Trail, Jungle Trail and Desert Trail, two new exciting Trails have been added, the North East Trail and the Island Trail. The North East Trail will take the MOJO tribe to the remote fringes of Arunachal and Assam. A ride into untapped terrain and mystical landscape. While the Island Trail will take the Tribesman on a stunning coastal ride along the length of the Andaman Island with stretches of unspoiled beaches in the backdrop.
Like last year, the Mountain Trail promises to be a Ride of a Lifetime, traversing the Ladhak landscape to reach the base camp of Siachen. The Jungle Trail will continue to take riders on a short ride from the IT capital, Bengaluru to the Coffee capital of India while passing Masinagudi, located in the famous Mudumalai National park. From the mountains and hills to the Desert, the MOJO Tribe will also continue to embark on a ride across the mighty Thar Desert of Rajasthan during the Desert Trail.
Tribesmen can now choose their favorite trail and save the date for some unadulterated excitement. Use the below link to check out the details of the MOJO Trails on our website.
http://mahindramojo.com/mojotribes/tribe_trail
Naveen Malhotra, Sr. General Manager – Sales, Marketing & Product Planning, Mahindra Two Wheelers Ltd said, “With the overwhelming response that we got in our debut year of the Mojo Trails, it has proven to be a successful platform for the Brand to deliver its promise of Joy of Riding and build the bond of Brotherhood among Tribesmen and motorcycle enthusiasts at large as we venture into some of these unchartered territories. Therefore we were enthused to do something even bigger and better. And we are very excited about announcing five trails covering all kinds of terrains spread across the length and breadth of the country with two new exciting trails, the North East Trail and the Island Trail.
For the convenience of the MOJO Trail participants, we have taken into consideration weather patterns across these locations and the timing of these Trails have thus been mapped accordingly to ensure the best experience.”
| Month | Dates | Trails | High-point Locations | Distance (kms) |
| May ’17 | 30th Apr – 11th May | North East Trail | Guwahati, Tawang, Mechuka, Dibrugarh, Guwahati | 2701 |
| July ’17 | 8th – 20th July | Mountain Trail | Chandigarh, Leh, Nubra Valley, Pangong Tso, Kargil, Sonmarg, Dharamshala, Chandigarh | 2495 |
| Sept ’17 | 21st – 24th Sept | Jungle Trail | Bengaluru, Chikmagaluru, Madikeri, Masinagudi | 942 |
| Nov ’17 | 26th Nov – 1st Dec | Island Trail | Port Blair, Rangat, Diglipur, Baratang | 596 |
| Jan ’18 | 21st – 28th Jan | Desert Trail | Jaipur, Kumbalgarh, Chittorgarh | 2064 |
| Total Kilometers To be Covered | 8798 | |||
Video Release: https://youtu.be/ZqJIYNYlEx4
About MOJO
MOJO was one of the most well received motorcycles of 2015 – 2016 with critics and audiences conferring it 8 awards.
The awards won by Mahindra MOJO include:
- “Readers Choice Bike of the Year” at the Zigwheels Awards 2015
- “Motorcycle of the Year” at the Motorbeam Readers’ Choice Awards 2016
- “Bike of the Year: Jury Award” at the BikeDekho.com Awards 2016
- “Surprise package of the Year” at the 8th BBC Top Gear Magazine Awards 2015
- “Tourer Bike of the Year” at the Gaadiwaadi Readers’ Choice Awards 2016
- “Mid Segment Sports Bike of Year” at the Flywheel Auto Awards 2016
- “Value for Money Bike of the Year” at the Bike India Awards 2016
- “India Design Mark (IMARK)” award by the India Design Council in recognition of good design & product excellence in 2016
About MOJO Tribe
MOJO Tribe, a club meant exclusively for owners of MOJO motorcycle, aims to bring together a group of biker enthusiasts who navigate every turn to welcome the magic of possibility, the lure of freedom, the excitement of adventure, and the power of untold tales.
Mahindra Two Wheelers has also announced a new season of the Trails of MOJO Tribe 2017 – 18, which celebrates the spirit of riding through 5 thrilling trails, each promising a different terrain and experiences of lifetime. One could enjoy conquering new peaks on the Mountain Trail, chasing the winds on the North Eastern Trail, exploring nature on the Jungle Trail, pushing oneself to the extreme on the Desert Trail or a once in a lifetime experience on the Island Trail.
About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
