Monthly Update – August 2020
Sales performance
Royal Enfield posted a sale of 50,144 motorcycles in the month of August 2020, against the sales of 52,904 motorcycles for the same month last year.
|
MOTORCYCLES SALES |
August |
YTD |
||||
|
2020 |
2019 |
Growth |
2020’21 |
2019’20 |
Growth |
|
|
Domestic |
47,571 |
48,752 |
-2% |
1,40,435 |
2,72,364 |
-48% |
|
Exports |
2,573 |
4,152 |
-38% |
7,312 |
18,434 |
-60% |
|
Total |
50,144 |
52,904 |
-5% |
1,47,747 |
2,90,798 |
-49% |
Business Updates:
Royal Enfield commenced its #ArtofMotorcycling campaign in India
Royal Enfield commenced its first-ever design platform – Art of Motorcycling. Through this creative outlet, the brand aims to fuel creativity amongst the artists, creators and motorcycling enthusiasts by bringing out their love for motorcycling. As a part of its ongoing journey to empower the community and elevate the riding culture, Royal Enfield has conceptualized this annual competition to provide young riders/creators with a platform to express their love for motorcycling through creative illustrations. The winners of the competition will get an opportunity to be a part of the brand in its artistic journey.
