Yamaha gears up to capitalize on Maharashtra market during the festival seasons

Mumbai/Pune/Nagpur, September 25, 2020: Yamaha Motor India group of companies, one of the leading two-wheeler companies in India, ventures into reviving the excitement of the two-wheeler market of Maharashtra. The company’s renewed activities are planned against the backdrop of strong sales generated in the months of July and August 2020 after relaxations in the lockdown. The importance of the market in terms of growth and diversity is huge and the company’s new line up of BS VI two wheelers including stylish 125 cc fuel injected scooters and sporty, globally popular motorcycles in 150 cc and 250 cc will support Yamaha to further capitalize on the growing market potential of the state.

In order to reach out to the large number of customers in the state, the company with a total customer touch points of 2,758, will further work on to enhance engagements and promotions through internet-based services in the coming months. The company expects overall demand to grow during the festival seasons starting from Navaratri and onward to Diwali and Christmas, and in order to further intensify the excitement, Yamaha will be offering low down-payment schemes on its popular scooter models like the new 125 cc Fascino 125 FI and Ray ZR 125 FI. The scooter buyers in Maharashtra can now acquire highly fuel-efficient, technologically advanced, sporty and stylish Yamaha scooters with a down payment as low as Rs. 999.

Mr. Ravinder Singh, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales has said, “Maharashtra has a potential two-wheeler market in the country and Yamaha is keen to further explore the market of the state. With a strong focus in 2020 despite COVID 19 scenario escalating in the state, Yamaha in Maharashtra have registered a decent “reviving” sale in July 2020, and 5% growth in August 2020 with respect to August 2019. Quite certainly, it establishes the worth of the company’s strategic direction and Yamaha will further endeavor to enhance its footprint in Maharashtra two-wheeler market by improving retail with the help of various digital engagements besides facilitating festival buy with various schemes and offers.”

The company’s new launch of BS VI models in both motorcycles and scooters include FZs, R15, MT-15 and all new 125 cc fuel-injected scooter models. The latest launch of FZ 25 (249 cc) and FZS 25 (249 cc) that stands for superior performance and extraordinary controls will be of both utility and value to the customers in Maharashtra who are young and aspires to ride performance motorcycles.

Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at Faridabad (Haryana), Surajpur (Uttar Pradesh) and Chennai (Tamil Nadu). The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets.

YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively.

Presently, its product portfolio includes: YZF-R15 version 3.0 (155 cc) with ABS, MT-15 (155 cc) with ABS; Blue-Core Technology enabled models such as FZ 25 (249 cc) with ABS, FZ S 25 (249 cc) with ABS, FZ-S FI (Fuel-Injected, 149 cc) with ABS, FZ FI (Fuel-Injected, 149 cc) with ABS and UBS enabled scooters like Fascino 125 FI, Ray ZR 125 FI, Street Rally 125 FI; latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).

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