- Volkswagen Polo and Vento ranked highest in the Vehicle Dependability Study in Premium Compact Car segment and in the Automotive Performance, Execution and Layout Study in Midsize Car segment respectively
- Both studies conducted through customer surveys done by the independent marketing information company J.D. Power
- Andreas Lauermann commented: “German engineering, quality and innovation are in the core DNA of Volkswagen. The J.D. Power Study 2015 results show that our customers believe in and value our products and hence have ranked them as the most dependable and most appealing cars in their respective segments.”
J.D. Power, a company that surveys customer satisfaction to provide transparent and true insight in the consumer industry, has established from its study findings that customers in India have ranked the Volkswagen Polo as the most dependable car in the premium compact car segment through the Vehicle Dependability Study (VDS). Along with that, J.D. Power has also announced that the consumers ranked the Volkswagen Vento as the most appealing car in the midsize car segment in India through its Automotive Performance, Execution and Layout (APEAL) Study.
The VDS measures problems experienced by original owners of 30- to 42-month-old vehicles in 169 different problem symptoms across nine vehicle categories: vehicle exterior; driving experience; features, controls and displays (FCD); audio and entertainment; seats; heating, ventilation and air conditioning (HVAC); vehicle interior; engine; and transmission. Overall dependability is based on the number of problems reported per 100 vehicles (PP100), with a lower score reflecting higher long-term vehicle quality. The Volkswagen Polo scored 166 PP100, much better than the average of 198 PP100 of the premium compact car segment.
The India APEAL Study serves as the industry benchmark for new-vehicle appeal. The study measures how gratifying a new vehicle is to own and drive based on owner evaluations during the first two to six months of ownership. Overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction. The Volkswagen Vento scored highest in the APEAL study in the midsize car segment with a score of 869. The average for the cars of this segment stood at 864.
On achieving the J.D. Power Asia Pacific 2015 India honours, Dr. Andreas Lauermann, President and Managing Director, Volkswagen India Private Limited, commented: “German engineering, quality and innovation are in the core DNA of Volkswagen. The J.D. Power Asia Pacific Study 2015 results show that our customers believe in and value our products and hence have ranked them as the most dependable and most appealing cars in their respective segments.” He further added, “With our products Polo and Vento, we are carefully trying to address highest customer satisfaction in India. We are also constantly taking feedback from our customers and implementing them in our products to ensure that the customers get the best in segment cars.”
