§ Announces mega sales campaign ‘Midnight Surprise’ from Dec. 4 to Dec. 6, 2020
§ Customers booking Ford cars during the campaign to get assured gifts ranging from home appliances, LED TVs, high-end smartphone to the voucher of INR 1 Lakh, gold coins and gift cards up to INR 25000/-
§ Customers to book their Ford either from the comfort of their homes through Dial-A-Ford or a dedicated online portal; Ford dealership to also remain open until Midnight during Midnight Surprise
§ Deliveries made during December to qualify for bumper prizes worth up to INR 5 lakhs as part of the assured gifts
NEW DELHI, INDIA, DEC 03, 2020: Like every year, Ford has brought back its unique mega sales campaign ‘Midnight Surprise’ for consumers across India from December 4 to December 6, 2020.
Offering irresistible deals and assured gifts worth up to INR 5 lakhs, the Midnight Surprise will be valid on Ford’s entire product portfolio including Ford Figo, Ford Aspire, Ford Freestyle, Ford EcoSport and Ford Endeavour.
All customers booking any of the Ford cars during the three-day campaign will get a digital scratch card, entitling them for assured gifts. Some of the gifts on bookings made during Midnight Surprise include LED TVs, dish-washer, air purifier, microwave ovens, latest generation iPad, iPhone 11, branded bicycle, fitness smartwatches, gift cards up to INR 25000 to 3gm & 5gm gold coins and gold voucher of INR 1 Lakh.
To make it even more exciting, customers taking deliveries in December will also be eligible for a bumper prize worth INR 5 lakh.
“We are happy to bring back Midnight Surprise and give customers a chance to get more with every Ford they buy,” said Vinay Raina, executive director – Marketing, Sales & Service at Ford India.
“Not letting the ongoing pandemic situation to dampen the spirit of owning a new Ford, we have prioritised safety and convenience with options of booking the vehicle through Dial-A-Ford via toll-free number 1800-419-3000 or the dedicated online booking portal, www.booking.india.ford.com during the campaign.”
During the period, Ford dealerships across the country will also remain open from 9 AM until Midnight, making it more convenient for customers to test drive and book a Ford.
Ford cars continue to set new benchmarks in value of ownership with the surprisingly affordable maintenance costs and substantial savings throughout the lifecycle. The company is already winning the trust of its customers through several innovative and first of its kind initiatives — like Service Price Calculator – that allows them to know their car’s service and parts cost even before walking into the dealership.
