- Ford India exported 17,860 vehicles in August, its highest ever exports in a single month
- Price revision on Figo Aspire sedan and Figo hatchback redefines value for compact car customers, spurs significant order increases for both vehicles
- New Ford investment in Zoomcar, India’s leading self-drive car rental company, supports Ford’s transformation into an auto and a mobility company
- Sales and registration for Ford Endeavour commenced in Delhi/NCR
Ford India’s combined domestic wholesales and exports grew to 26,408 vehicles in August, up from 21,520 vehicles in August 2015.
Exports grew to a record 17,860 for the month, compared to 13,189 units last year, while domestic wholesales remained stable at 8,548 for the month, compared to 8,331 units last year.
“Our increasing export numbers and strong domestic sales prove that the vehicles we build in India are true global products that appeal to customers in India and around the world,” said Anurag Mehrotra, executive director, Marketing, Sales & Service, Ford India.
Last week, Zoomcar, India’s leading self-drive* car rental company offering car sharing services, announced it had closed $24 million in a Series B investment round. Ford Smart Mobility LLC, a subsidiary of Ford Motor Company, led the round alongside other existing investors.
“As part of our transition into an auto and mobility company, the investment in Zoomcar provides Ford with immediate entry into the mobility services space in India. It’s our vision to make it easier for people to move in cities using multiple modes of transportation,” said Mehrotra.
Also in August, Ford lowered prices for its compact sedan Ford Aspire and Figo hatchback. With the realignment of prices, Figo and Aspire have become an even more compelling value for customers, delivering segment-first safety features and class-leading technologies. Orders for both vehicles have significantly increased since the change.
Ford also commenced sales of its most capable SUV Ford Endeavour in Delhi/NCR after the ban on diesel car registration was lifted.
“We are excited to offer families this rugged, high quality seven-seat SUV,” Mehrotra said.
