Honda Holds Ceremony to Commemorate the 40th Anniversary of Motorcycle Production in Brazil

Moto Honda da Amazonia Ltda. (HDA), a Honda motorcycle and power products production and sales subsidiary in Brazil, held a ceremony on November 10, 2016 to commemorate the 40^th anniversary of the company’s production in Brazil, which began in 1976. The ceremony was attended by Takahiro Hachigo, President, CEO & Representative Director of Honda Motor Co., Ltd.; Issao Mizoguchi, COO for Regional Operations (Latin America) of Honda Motor Co., Ltd. and President and Director of HDA; as well as HDA associates and stakeholders.

In 1976, HDA began motorcycle production of the CG125 model with 276 associates and annual production capacity of 2,200 units. Since then, HDA has been increasing its production volume mainly with its best-selling mass-production models, the CG Series, and achieved the 10-million-unit cumulative motorcycle production milestone in 2007, and the 20-million-unit milestone in 2014.

Striving to deliver products that please its customers in a timely manner, HDA has been engaging in integrated production that includes every process from the production of a wide variety of parts and components to final assembly at its plant in Manaus. In addition, at the R&D Center located within the same property, HDA has been strengthening the development of products that accommodate the unique needs of the region. As a result of the continuous offering of products that live up to the expectations of local customers, HDA’s motorcycle unit sales now account for 80 percent of overall motorcycle unit sales in Brazil.

Moreover, in addition to the production and sales of motorcycles, HDA has been making a strong effort in the area of traffic safety awareness activities. As a part of such efforts, HDA has built three Traffic Safety Education Centers so far in Brazil.