Leads the ‘Change’ with Digital Innovation during the New Normal Era
- Over 300 Million Views achieved for the #TheNextDimension Virtual Launch Event and Hyundai’s Corporate Brand Anthem Haq Hai Humara
- Largest Subscriber base for any Auto brand in India on YouTube with over 755K subscribers and Largest Facebook Community among Auto brands in India with 3 Million Fans
- Website traffic has increased by 25% compared to Pre-COVID times
Mumbai, August 20, 2020: Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since inception, has been pioneering digital transformation by curating engaging virtual experiences for customers, remotely connecting them with Brand Hyundai.
Amidst the pandemic, Hyundai has continued to virtually engage its customers through innovative and impactful digital content, ranging from social outreach initiatives such as #HyundaiCares campaign to Hyundai’s Corporate Brand Anthem #HaqHaiHamara, Virtual World of Hyundai – #TheNextDimension and many more captivating campaigns. With these innovative and engaging campaigns, Hyundai has observed a growth in contribution from digital enquiries and also a 25% increase in Hyundai website traffic compared to Pre-COVID times.
Commenting on the company’s digital initiatives, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “Through our relentless pursuit of innovation, we have bridged the gap to seamlessly connect customers with Brand Hyundai. Guided by our ‘Future Ready’ Business Strategy, Hyundai has been quick off the mark to adapt to this New Normal and by creating gripping & futuristic content amalgamated with leading virtual platforms, Hyundai has gone on to bring forth the most interactive virtual experiences through its digital campaigns.”
Leading the way with its futuristic outlook, Hyundai brought to life an inimitable experience for its customers, digitally connecting them with the Virtual World of Hyundai to showcase 3 blockbuster products of 2020: All New CRETA – The Ultimate SUV, Spirited New VERNA and the New TUCSON, in #TheNextDimension. The exclusive virtual program premiered over digital platforms garnered over 177 Million views and a reach of over 210 Million making it among the Top 10 most watched Indian ads on YouTube in July’2020.
In addition to this, Hyundai Corporate Brand Anthem ‘Haq Hai Humara’ has grabbed the top spot for being the most-watched Indian ad on YouTube in July’2020 with over 123 Million views and a reach of over 98 Million, surpassing all expectations.
Hyundai Corporate brand anthem ‘Haq Hai Humara’ was conceived and curated in July 2020 featuring Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan and depicts gratitude to all frontline workers and the citizens of the country who have risen up to this challenge with their steadfast spirit and for their invaluable contribution in the fight against the COVID-19 pandemic. The anthem in association with Universal Music Group & Brands (UMGB) has been composed and sung by prolific music composer and singer Mr. Vishal Mishra and written by acclaimed lyricist Mr. Manoj Muntashir.
Customer’s love for Hyundai has forged the largest community of followers for any Auto brand in India comprising of:
| Platform | Count |
| 12.3 Million+ Fans | |
| YouTube | 755 K+ Subscribers and 1.2 Billion+ views |
| 883 K+ Followers | |
| 774 K+ Followers | |
| 593 K+ Followers |
Digital Campaigns Links
- The Next Dimension Highlights:https://youtu.be/vJW4RV2Magc
- Haq Hai Humara:https://youtu.be/3e1rc3Hi4BE
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India. It currently has 11 car models across segments SANTRO, GRAND i10, GRAND i10 NIOS, ELITE i20, AURA, VENUE, Spirited New VERNA, All New CRETA, ELANTRA, The New TUCSON & KONA Electric. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 517 dealers and more than 1,330 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a centre of excellence in automobile engineering.
