India Yamaha Motor Pvt. Ltd announced 36% growth in domestic sales (including Nepal) in May 2016, selling 62,748 units as against 46,084 units sold last May. The company continues to maintain an upward trend in sales on the back of its superb product line-up with the addition of the newly-launched commuter bike Saluto RX and scooter Cygnus Ray-ZR. Yamaha’s increasing focus on expanding in Tier II and III cities, thus reaching out to larger groups of target population has also been instrumental in boosting sales.
Commenting on the company’s sustained growth, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha’s consistent sales of FZ series bikes are ensuring reasonable presence in the deluxe segment. Now with the launch of the Saluto RX*, Yamaha has managed to make inroads in the commuter segment by bringing together styling and comfortable riding with great cost benefits. With the Fascino* riding a high wave in the market, the Cygnus Ray-ZR* will strengthen the overall volume of scooter sales for Yamaha. Yamaha is very optimistic about its customer centric activities to propel sales growth in the coming months.”
| May 2015 | May 2016 | Percentage growth | |
| Domestic (including Nepal) | 46,084 units | 62,748 units | 36% |
*(powered by Blue Core Technology)
About Yamaha’s Blue Core Technology
Implemented by Yamaha Motor Co., Ltd, (YMC), Japan on various models, “BLUE CORE” is a next-generation engine development ideal for models that take riding enjoyment, fuel efficiency and environmental performance to all-new levels. The “BLUE CORE” ideal focuses on the following three points:
- Increasing combustion efficiency (combustion control)
- Increasing cooling efficiency
- Reducing power loss
