Organizes ‘Electric Drive’ with its Electric Vehicle fleet in Delhi, Pune & Bengaluru
Mumbai, April 22, 2017: Mahindra Electric, part of the diversified USD 17.8 billion Mahindra Group and a pioneer in the development and production of electric vehicles in India, today organised the ‘Electric Drive’ with its electric vehicle (EV) fleet on the occasion of the World Earth Day. A unique customer engagement initiative aimed at encouraging a clean drive for a greener and better today and tomorrow, the drive was organized in Delhi, Pune and Bengaluru.
A cavalcade of around 50 EVs in Delhi, 25 EVs in Pune and 77 EVs in Bengaluru from the Mahindra Electric stable, which included the e2o, e2oPlus and the e-Verito drove around these 3 cities spreading the message of conserving the Earth and making it a better place to stay. The idea was to encourage people to go green by switching to a zero emissions car.
Speaking on the occasion, Mahesh Babu, CEO, Mahindra Electric said, “As a responsible corporate citizen and the pioneer of electric vehicles in India, we take it upon us to spread the awareness about the benefits of electric vehicles. There could not be a better opportunity to do this than the World Earth Day. At Mahindra Electric we will continue to uphold the cause of sustainable mobility and encourage the adoption of electric vehicles to outsmart pollution. After all it is about a change for a cleaner smarter and greener today and tomorrow.”
Since 2013 Mahindra Electric has negated over 5,200 tonnes of tailpipe emissions with its all electric cars.
About Mahindra Electric
Mahindra Electric, a part of the USD 17.8 million Mahindra Group is a global pioneer in the development and production electric vehicles. Mahindra Electric is India’s only EV manufacturer with indigenously developed EV technologies that have won global accolades. The Mahindra Group has one of the most diversified portfolio of electric vehicles with the e2oPlus hatch, the eVerito sedan and the eSupro mini van and panel vans.
Pushing the limits of technology and innovation, Mahindra has acknowledged the need to redefine mobility at every step. This lead to a vision with a desire to transform; a vision which provides an imagination which is more sustainable and more dependable. Venturing into the paradigm of alternative technology has helped Mahindra enable a clean, green and a smarter tomorrow.
About Mahindra
The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.
