- A-Class launched in both petrol and diesel variants to suit customer requirements: A 180 Sport and A 200 d Sport
- Continuation of dramatic design elements: the new A-Class combines dynamic exteriors and impeccably detailed plush interiors
- Class leading technology: Dual clutch transmission | Shift paddles on steering wheel| Three selectable transmission modes: “Economy”, “Sport”, “Manual”| Ergonomic DIRECT SELECT lever on the steering wheel| Cruise control and SPEEDTRONIC for enhanced comfort and safety
- New LED High Performance Headlamps | New colour: Elbaite Green
- DYNAMIC SELECT offers choice of four different drive modes as desired – Comfort, Sport, Eco, Individual| Adjustment of parameters such as engine, transmission, suspension or steering can be done from the upper control panel
- Panoramic Sliding Sunroof: Varied opening positions for air ventilation, in the raised position the angle of tilt is automatically adjusted to suit the current vehicle speed
- JD Power 2015 CSI Study: Mercedes-Benz Ranks Highest among Luxury Brands in Customer Satisfaction with Dealer Service in India, with a score of 842
- The new A 180 Sport petrol is priced at INR 24.95 lakhs and the A 200 d Sport diesel at INR 25.95 lakhs (ex-showroom Mumbai)
India’s largest luxury car maker Mercedes-Benz today drove in the all new A-Class, redefining the ‘compact luxury’ segment which it pioneered in India. The new A-Class carries Mercedes-Benz’s famed design philosophy of sensuous clarity and exudes modern luxury. It sets new benchmark in the compact luxury segment with enhanced comfort, sportiness, safety and efficiency levels. The new A-Class which marks Mercedes-Benz’s fulfilling the commitment of launching 15 new products in 2015, was launched by Roland Folger, Managing Director & CEO, Mercedes-Benz India in Mumbai, today.
Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “We couldn’t have concluded the product offensive of 2015 with a better product. As the most progressive model in the compact luxury segment, the A-Class has been instrumental in making Mercedes-Benz brand more youthful. The A-Class pioneered ‘compact luxury’ in India and with the new A-Class we have just raised the benchmark even higher. We are confident that the new A-Class will continue to remain on top of customers’ preference as it offers an unmatched package comprising dynamic sporty design, high grade selections of equipment, class leading performance, world-class infotainment system and uncompromised safety features. We made the A-Class even more appealing and ready for our dynamic new generation customers.”
Mr. Roland Folger further added, “With the launch of the new A-Class, we reiterate our promise of bringing the most fascinating cars from our global portfolio for our valued customers in India. The product offensive of Mercedes-Benz in 2015 with the ’15 in 15’ approach has been highly successful and is bearing fruit, as is visible with our sustained growth momentum. We are confident that the addition of the new A-Class will further strengthen our New Generation Cars portfolio and will continue our conquest of new customer base.”
Sensuous clarity in Design:
Exterior design: Striking lines, dynamically curved surfaces and coupé-like window lines characterize the new exterior of the A-Class, following the design philosophy of sensuous clarity. The young and progressive design of the A-Class is now further emphasized with a sporty-dynamic orientation. The new-generation A-Class looks wider due to the tailpipe trim integrated into the bumper. In the rear area, the new lighting design emphasizes the vehicle’s belonging to the Mercedes-Benz family and the new Elbaite green metallic paint shade, underlines the fresh design elements.
Interior design: The new A-Class’ high-quality interior has been upgraded with plenty of attention to detail which enhances its sporty look and feel. Contours, surface finishes and materials combine to create a harmonious whole, which delights both the eye and the sense of touch. The new A-Class is equipped with a Leather wrapped multifunction steering wheel featuring a 3-spoke design with 12 function buttons as well as a shift lever in leather. The 12 ergonomic function keys on the left of the multifunction steering wheel in leather operate the display menus in the instrument cluster. On the right, the driver can control the volume of audio devices, telephone and navigation system. The instrument cluster is now equipped with a multifunction colour display for a visually enhanced, clear presentation. The new fine scale graduation on the speedometer and rev counter is a sign of high-precision instrumentation.
Exhilarating Performance:
The A-Class features an efficient 1.6 litre 4 cylinder petrol engine which produces 90kW (122hp) of power at @5000 rpm and 200 Nm of torque @ 1250-4000 rpm. The 2.2 litre 4-cylinder diesel mill produces a power of 100kW (136hp) @3200-4000 rpm and 300 Nm of torque @1400-3000 rpm. The performance of the new A-Class exhilarates with a top speed of 210 km/h for the A 200 CDI and a sprint time from rest to 100 km/h of 8.6 seconds for the A 180.
DYNAMIC SELECT
A comfortable, sporty, efficient or completely individual vehicle setting can be actioned using the DYNAMIC SELECT switch in the upper control panel. Parameters such as the characteristics of the engine, transmission, steering and suspension are altered depending on the selected transmission mode. The four driving modes in the new A-Class are “Comfort”, “Sport”, “Eco” and “Individual”.
7-speed dual clutch automatic transmission (7G-DCT)
The dual clutch transmission combines the comfort of a 7-speed automatic transmission with the driving dynamics of a manual transmission. When changing gear with manual transmissions, the tractive power driving the vehicle is interrupted. In contrast, the 7GDCT consists of two sub-transmissions, one of which transfers the tractive power to the wheels while the other is preselecting the next gear. This leads to fast, smooth gear changing without any interruptions in tractive power and results in improved acceleration.
Uncompromised safety and assistance features:
With numerous safety features and driving assistance systems, the new A-Class provides the driver comprehensive support and protection. The assistance systems, which fuse data from various sensor technologies as part of the ‘Intelligent Drive’ concept, significantly enhance safety and comfort. Class leading safety features including 6 airbags, ESP, ASR (Acceleration Skid Control), ABS, Brake Assist System, Attention Assist, Hill Start Assist, Adaptive Brake Lights Flashing, makes the new A-Class one of the safest cars on Indian roads.
Mercedes-Benz Apps:
Mercedes-Benz India now introduces the Mercedes-Benz Apps, for its entire New Generation Car portfolio, taking connectivity to a whole new level. Mercedes-Benz Apps provides convenient access to a wide range of some of the most popular apps and services on the internet. Mercedes-Benz Apps provide internet connectivity through apps like Tunein Radio, Weather, Mercedes-Benz Radio, RSS Newsfeeds HRS Hotel search, News and Morningstar® finance. The Mercedes-Benz apps with cloud-based platform allows updates to be added automatically, wirelessly, over-the-air. To secure a safer drive by avoiding driver distraction, certain app features are unavailable while the vehicle is in motion.
Available Exterior Colors:
The new A-Class will be available in an exclusive ‘Elbaite Green’ colour in addition to attractive colour options like Cirrus White, Jupiter Red, Cosmos Black and Polar Silver.
Prices:
The new A 180 Sport will be available at a price of Rs. 24.95 lakh ex-showroom Mumbai and the new A 200 d Sport will be available at a price of Rs. 25.95 lakh ex-showroom Mumbai.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost assembly plants of Mercedes- Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45 and AMG GT S.
Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST’ which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach.
The company has launched fourteen products, including some of the most awaited cars like the AMG GT S, GLE, Mercedes-Maybach, the CLA, the new C 220 CDI, the new B-Class, the new E-Class. Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S 63 sedan, the AMG G 63 ‘Crazy Colour’ and the Mercedes-AMG C 63 S. Mercedes-Benz India also inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore, Raipur, Calicut along with a new city showroom in Bangalore, Chennai and service outlets in Trivandrum, Chennai and Calicut. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 80 outlets across 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India. Mercedes-Benz India registered a stellar 34% year-on-year growth by selling 10079 units in the Jan–Sep 2015 period. Mercedes-Benz for the second consecutive year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories.
