Sales performance
Continuing its strong sales momentum and performance in 2015, Royal Enfield posted sales of 44,138 units in combined domestic wholesale and exports in October 2015, recording a growth of 73% over same period last year.
|
VEHICLES |
OCTOBER 15 |
YTD- OCTOBER ’15 |
||||
|
2015 |
2014 |
Growth |
2015 |
2014 |
Growth |
|
| DOMESTIC |
44138 |
25510 |
73% |
364178 |
240993 |
51% |
| EXPORTS |
384 |
529 |
(27%) |
7412 |
5422 |
37% |
| TOTAL BUSINESS |
44522 |
26039 |
71% |
371590 |
246415 |
51% |
Business Update
Royal Enfield opens first exclusive stores in France and Spain
Royal Enfield announced the opening of its first exclusive stores in the city of Madrid, Spain and Paris, France. The new stores in these countries are a part of Royal Enfield’s growth strategy in Europe and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).
Royal Enfield is rapidly expanding its presence in these markets with over 80 dealerships across France, and 25 in Spain. In France the brand has witnessed an upward growth of 60% in the first seven months of 2015, compared to the same period in last year and has plans of opening close to 3 more such stores in the coming year. In Spain while the two-wheeler market has grown by 23%, Royal Enfield has received a very encouraging response, reporting a sales growth of 300% between Jan – Aug 2015, over the same period in the previous year.
Royal Enfield exclusive store in Paris is located at 98 Rue Baudin, 92300 Levallois-Perret and in Madrid at 29, Calle de Agustin de Foxa, Madrid.
Royal Enfield Rider Mania
Rider Mania, the ultimate annual motorcycling festival organised by Royal Enfield is all set to make Goa abuzz with the familiar sound of Royal Enfield motorcycles from 20thNovember – 22nd November at Vagator Hill Side, Goa. With more than 5000 riders expected to join three days of music, mirth and riding skills, Rider Mania will host scores of Royal Enfield fans and enthusiasts , making it a memorable weekend for the motorcycling community in India. Over the years, Rider Mania has become an annual pilgrimage for Royal Enfield fans and customers. Participants across the country, ride down to Goa to attend this unique motorcycling festival that features various motorcycle competitions and and entertainment. Rider Mania aims at promoting biker camaraderie and providing the perfect platform to showcase one’s passion for motorcycling and the Royal Enfield brand.
