The fast expansion of the dealer network to cater to distinguished customers with the new product range on cards
Key Highlights:
- Piaggio India to start production of the first batch of Aprilia SXR 160 at Baramati plant; scheduled to launch in the Indian market soon
- Aprilia SXR 160 has been designed in Italy, specifically for India and is ready to set a new benchmark in the premium two-wheeler segment
- SXR 160 maximizes with its premium style, high comfort and exhilarating performance of 160 CC BS-VI, 3V fuel-injection clean emission engine technology
Pune, 26th November 2020: Piaggio India will soon commence the production of Aprilia SXR 160 at its Baramati plant, with the aim to launch the new premium scooter in the Indian market to serve its distinguished customers. The much-awaited premium scooter, the Aprilia SXR 160, was first unveiled at the Auto Expo 2020, Greater Noida. As one of the much appreciated and accolade winning scooter at the Auto Expo, the Aprilia SXR 160 brings the first of its kind combination of style, performance and extraordinary comfort riding experience, coupled with great ergonomics. Designed in Italy for India, the SXR 160 is set to create a new benchmark as a trendsetter with its unique next-generation appeal and technologically advanced features.
Aprilia SXR 160 incorporates Aprilia’s latest global design language and will offer high premium experience along with bespoke performance, comfort and style. With its launch, the SXR 160 is set to create a new category in the premium scooter market. It is equipped with a high performance 160 CC BSVI, three valve Fuel Injection clean emission engine technology, that produces high power and torque to provide a great riding experience.
Its unique incomparable look is complemented with 3 coat HD body paint finish, featuring Aprilia signature graphics, paired with matt black design trims, along with dark chrome elements. The sharp body lines, geometric contours and high craftsmanship reflect the dynamic premium appeal of the SXR 160. The wrap around LED technology twin crystal head lights and eye line position lights, merges with front indicator blinkers, to create its unique light play; the diamond reflection wrap around LED taillights with integrated rear blinkers, is equal in generating the much sought after new age appeal.
To deliver the best riding experience and highest level of comfort, Aprilia SXR 160 offers bigger, longer, comfortable and ergonomic seats, crafted in art leather suede feel, detailed with special stitch pattern in grey and red threads. Ergonomically well-positioned, and conveniently raised steering handlebar along with feather touch switches, enables the rider to operate the functionalities of the scooter without a stretch while riding. The perfectly positioned seating enables rider’s feet to touch the ground when required while starting, slowing down or waiting at the signal. Additionally, the dual telescope front suspension and adjustable rear suspension are tuned for a smooth ride, however for riders who want to take the SXR 160 for a spin on a different road surface, they can do so by adjusting the rear suspension.
The scooter is equipped with a large 210 cm sq. multifunctional all digital cluster that hosts multiple features. Customers can opt for the mobile connectivity accessory which connects user’s mobile to the scooter and helps them in locating it, raising security alarm when needed, and if necessary, even immobilizing it. The SXR 160 comes with an Anti-Lock Braking System (ABS) along with ventilated disk brakes and twin pots calliper hydraulic brakes, which deliver high braking performance.
Commenting on the occasion, Mr. Diego Graffi, Chairman and Managing Director, Piaggio India said, “We are extremely excited to soon introduce the highly anticipated and a unique, premium proposition for our discerning customers. As promised at the Auto Expo 2020, we are gearing up for the production of Aprilia SXR 160 in India and unfolding a new chapter for the scooter industry. With its highly innovative design, the SXR 160 is set to create a new unmatched experience of premium style, high comfort and best in class performance. To ensure that we bring this experience much closer to everyone, we are expanding our footprint of dealer network in India, by welcoming the premium mindset entrepreneurs to our most exciting dealership business model in their town.”
To ensure convenience and an exceptional purchase experience for its distinctive customers, Piaggio India, has in a short time, established over 250 dealerships and intends to further expand to 400+ dealerships across India.
About Aprilia:
Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.
About Vespa:
Piaggio invented the Vespa in 1946. Having successfully established itself in the world-wide two-wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, where it manufactures the iconic Vespa alongside Aprilia SR range and also manufactures a range of 3 and 4 wheeled commercial vehicles at a separate manufacturing facility in Baramati.
