~An opportunity for motorcycling enthusiasts to let their imagination ride free~
~Winners get to release their designs on RE Apparels ~
New Delhi, August 13, 2020: Royal Enfield, the global leader in mid-size motorcycle segment, today announced the commencement of its first ever designing platform – ArtofMotorcycling, to fuel creativity amongst the artists, creators and motorcycling enthusiasts by bringing out their love for motorcycling. As part of its ongoing journey to empower the community and elevate the riding culture, Royal Enfield has conceptualized this annual competition to provide young riders/creators a platform to express their love for motorcycling through creative illustrations. The winners of the competition would get an opportunity to be a part of the brand in its artistic journey.
The contest has been conceptualized in an effort to create a dynamic experience for the motorcycling community, riding enthusiasts, design students and illustrators that draws inspiration from their imagination and experiences on and off the saddle. Driven by the theme of self-expression, the contest is aimed at providing a platform to encourage the community to express themselves freely, follow their passion for riding and take a step ahead in their journey of self-exploration and expression.
For participation, candidates can head over to the #ArtOfMotorcyling section on Royal Enfield’s website to register and download the toolkit. Participants can then create their own unique design and share it on Instagram, tagging @royalenfield and using #ArtOfMotorcycling #REApparel. The top five designs/illustrations of this challenge will get featured/printed on the official Royal Enfield merchandise, and the winners will get a sum of INR 30,000 each and one lucky winner will earnan opportunity to intern with Royal Enfield.
Speaking about the new contest, Mr. Puneet Sood, Head – Apparel Business, Royal Enfield said, “#ArtofMotorcycling’ is a unique creative platform that draws inspiration from the dreams and journeys of young creators and motorcycling enthusiasts giving them an opportunity to express their love for “the motorcycling way of life”. We, at Royal Enfield, are really excited about bringing this platform to life as it focuses on one’s imagination, experiences, passion for riding and the never ending quest towards self-exploration and self-expression.”
In essence, ArtofMotorcycling is a programme conceptualized to pay homage to Royal Enfield’s relentless quest for design perfection and celebrates dreams, passion, and determination of young creators, inspiring people along the way.
Link to submissions –
About Art of Motorcycling:
As part of its ongoing journey to empower the motorcycling enthusiasts and elevate the riding culture, Royal Enfield conceptualized a challenge that provides young riders/creators a platform to share creative illustrations and stand a chance to work with the company.
About Jury members:
- Gary Inman – Editor and co-founder of the self-published motorcycling magazine ‘Sideburn’, Gary Inman is a London-based motorcycling enthusiast who covers personal riding stories. Since the magazine’s conception, his work has found its own niche and an ardent following.
- Nandita Abraham – As the CEO of Pearl Academy, Nandita Abraham is the woman who put the institute on the world map for fashion and design education. Her varied industry experience will bring more than just worth to the jury desk.
- ToriaJaymes – A designer and illustrator with a huge range of experience working with brands such as Nike, RedBull and the likes, Toria is the founder of Stay-Outside Studio as well as the Art Director for Gary Inman’s ‘Sideburn’ magazine.
- Max Paternoster – Maxwell, or ‘Max’, is a renowned moto-artist based in London. With experience varying from designing h helmets and motorcycle body paintwork, to creating art inspired by famous motorcycling adventures, he brings a lot to the jury desk.
About Royal Enfield Apparel:
Started in 2014, Royal Enfield Apparel division was conceived with a single aim – to create an ecosystem around pure motorcycling and enhance the motorcycling experience. Safety is the prime consideration for Apparel, with three important parameters – protection, comfort and style. It strengthens the Pure Motorcycling way of life and allows emerging aspirants and existing loyalists to express themselves with the brand in numerous new ways. Relevance and being accessible for the end user are the other key attributes that Royal Enfield considers. Our apparel range consists of lifestyle apparel and protective gear.
