Monthly Update – January 2021
Sales performance
Royal Enfield posted a sale of 68,887 motorcycles in the month of January, against the sales of 63,520 motorcycles for the same month last year.
|
MOTORCYCLES SALES |
January |
YTD |
||||
|
2021 |
2020 |
Growth |
2020’21 |
2019’20 |
Growth |
|
|
Domestic |
64,372 |
61,292 |
5% |
4,48,441 |
5,62,833 |
-20% |
|
Exports |
4,515 |
2,228 |
103% |
28,192 |
33,776 |
-17% |
|
Total |
68,887 |
63,520 |
8% |
4,76,633 |
5,96,609 |
-20% |
Business Updates:
Royal Enfield introduces Make-It-Yours Initiative on Apparel
Royal Enfield, the global leader in mid-size (250-750cc) motorcycles, introduced Initiative on its apparel range. With MiY for apparel, consumers now have an exciting range of personalization options across helmets and t-shirts. There are now more than 7,000 distinctive options to personalize one’s helmet, and more than 15,000 options to personalize t-shirts using text, decals, graphics, colours, and several other choices. Users will now be able to personalize their helmets on the basis of shape (shell), colour palettes, internal fabric options, decals (graphics) and visors among others. T-shirts can be customized based on the color, badges, diverse prints and much more.
