Further fortified its leadership position by achieving 19.6% growth in the current year
05 April 2017, New Delhi: Sonalika ITL, India’s third largest tractor brand, achieves another milestone in FY 16-17 by achieving an all-time high sales of 81531 units with growth of 19.6% over last year. This is the highest sale of tractors ever to be recorded in the history of the company. This has led to the increase in the company’s market share from 11.9% to 12.3%. Companies Export has registered a remarkable 29.3% growth by achieving ever highest 12241 tractors this year. The Domestic Business has also registered 18% growth by selling 69290 units.
Continuing its growth trajectory, company has achieved a 26% growth in the domestic markets with 6029 units sold and a massive 77% growth in the international markets, with 1066 units sold, respectively in the month of March. This remarkable growth reflects its continuous efforts to align products customized to suit markets demands from customers across the globe.
Mr. Raman Mittal, Executive Director – Sonalika ITL said, “We are proud to have achieved such competitive numbers, this is yet another milestone for the company. Our dedication to providing the customers with ergonomically designed products has enabled us to reach such heights. With 7 lacs customers putting their trust in our company, it is a testimony of our success story. Our brand initiatives, market strategies and after sale services have helped us to maintain our growth trajectory. We have exported 75000 tractors to international markets, till date, making us a global brand. We believe that our journey from here will only improve and help us scale greater heights.”
Placing India on the world map, Sonalika ITL is marketing its products in over 80 countries, including 25 European countries with a product range starting from 20HP to 120HP, which are manufactured in India. Sonalika ITL has established one of the world’s largest integrated tractor manufacturing plant’s equipped with world-class technologies in Hoshiarpur, Punjab. The new plant will provide a complete agricultural solution to cater to the needs of the global and domestic markets, matching international standards in quality.
