Launches new range of SIGNA Heavy Duty Trucks in Delhi NCR, Haryana, Western UP
New Delhi, February 16, 2017: Furthering initiatives for an enhanced customer purchase experience of its Medium & Heavy Commercial Vehicles, Tata Motors showcased over 30 different commercial vehicles solutions, from the haulage to construction, including key technologies and services, at its ADVANCED TRUCKING EXPO – ‘TRUCK WORLD’, in New Delhi. At TRUCK WORLD, Tata Motors also launched its new SIGNA range of Medium & Heavy Commercial Vehicles.
Having first showcased the new SIGNA brand of medium & heavy commercial vehicles, at the SIAM Auto Expo 2016, the new commercial vehicle brand from Tata Motors, is offered in various configurations, namely Tractors, Tipper and haulage trucks. Engineered & built to offer buyers with a modern and comfortable cabin, the new SIGNA features Tata Motors telematics system – the Tata FLEETMAN, along with proven Tata Motors aggregates, for a world-class trucking experience. On display at TRUCK WORLD Delhi, were two variants from the SIGNA range – the SIGNA 4923.S tractor and the SIGNA 4018.S tractor.
A unique initiative for commercial vehicle customers, Tata Motors kicked off the two-day expo on 13th February, 2017 at Palm Green Hotel and Resorts, Main GT Karnal Highway, Near Sanjay Gandhi Transport Nagar, Delhi, offering Tata Motors and its partners, communicative and promotional opportunities about its products and solutions, ‘all under one roof’ – a first-of-its-kind comprehensive experience by a commercial vehicle brand.
Commenting on the occasion, Mr. Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors said, “With the commercial vehicles industry having evolved over the last couple of years and as the country’s largest commercial vehicles manufacturer, we at Tata Motors will continue to lead the industry, offering superior technology and value. Through this EXPO, we aim to showcase world-class innovation, proven developments in technology and enrich customer engagement. It is a great opportunity for customers to explore the latest vehicles and technology that Tata has to offer in India’s trucking landscape. Over 30 large Tata Motors commercial vehicles will be showcased all under one roof, with nearly a dozen trucking technologies and service offerings, including stage performances and games for truckers and their families, thus making the experience of buying a Tata Motors commercial vehicle even more special. A two-day event in Delhi, we have also hosted Truck World in twelve other centers so far and plan to take the event to many other cities during the year.”
Mr. Rajesh Kaul further added, “At Truck World, we take the opportunity to launch new products and also showcase our BSIV range of vehicles for the first time. At Truck World Delhi, we will unveil our new SIGNA range of M&HCVs to our customers, our latest offering from the Tata Motors commercial vehicle stable, showcasing years of experience and hard work, all aimed at increasing fleet efficiency, at the same time attracting the best commercial vehicle drivers. With the new Signa range, we hope to bring modern trucking mainstream for our M&HCV customers, addressing emerging needs for a safer, more comfortable and a connected commercial vehicle experience.”
With its’ smartly designed cabin space, improved ergonomics and NVH levels, Tata Motors new SIGNA range is built to offer a superior in-cab experience, enabling drivers to operate fatigue free over long hauls, which in turn offers significant improvement in productivity. With an inbuilt telematics system by TATA FLEETMAN, the new SIGNA range empowers fleet operator with a more connected experience, to better manage their transport business through optimum driver, vehicle and fuel management.
The SIGNA range will continue to lead the company’s largest selling and reliable driveline and aims to offer improved business returns to customers with unmatched service support.
Following is a descriptor of the products, from the SIGNA range on display –
The Tata SIGNA 4923.S is a tractor offering from Tata Motors new SIGNA range of commercial vehicles. With a Gross Combination Weight (GCW) of 49000 Kgs, when coupled with suitable trailers, the Tata SIGNA 4923.S proven and reliable Cummins ISBe 5.9 Common Rail engine, delivers power of 171 KW and a torque of 850Nm, with best-in-class Fuel Efficiency and is based on proven powertrain and aggregates, like the G1150 Gearbox and RA109SRT rear axle. Empowering customers with the lowest Total Cost of Ownership, the Tata SIGNA 4923.S is also offered with multiple fully-built load body options, making the vehicle a preferred choice for transporters for various applications.
The Tata SIGNA 4018.S is a tractor offering from Tata Motors’ new SIGNA range of commercial vehicles. With a Gross Vehicle Weight (GVW) of 40 tonnes, the SIGNA 4018.S is powered by a world-class Tata Cummins B5.9 L– 6-cylinder engine, with an optimum combination of 134 KW and flat torque of 675 Nm at lowest rpm range, delivering best-in-class fuel efficiency, with highest engine life. Coupled with a strong and sturdy chassis and vehicle aggregates, the SIGNA 4018.S is most suitable for all applications, also providing customers with the lowest Total Cost of Ownership (TCO).
Having being hosted in 15 cities across India, the TRUCK WORLD: ADVANCED TRUCKING EXPO has managed to attract a crowd of over 60,000 truckers and their families, so far. Tata Motors also plans to organise TRUCK WORLD, in other trucking centers across the country.
Tata Motors continues to invest in its products, sales & service network, redesigning, developing & deploying modern dealerships, with an aggressive customer centric approach of anticipating customer requirements. With over 1800+ touch points across the country, the company hopes to develop and deploy effective modern dealership models, to significantly improve customer experience and convenience across its network, while also improving penetration and driving quality, building strong, lasting relationships with its customers.
With Truck World, Tata Motors is adding yet another exciting new dimension to one of the largest commercial vehicle markets in the world.
