New Delhi, 20th March 2017: India Yamaha Motor Pvt. Ltd announced the receipt of the prestigious India Design Mark (I Mark) certification by the India Design Council which is given to Yamaha’s stylishly designed Sports Model bike YZF-R3 and the popular next generation real boy’s scooter Cygnus Ray-ZR. This is the 6th consecutive year that Yamaha has received this esteemed certification. Since 2012, Yamaha has received the I Mark certification for products like YZF-R15 version 2.0 (2012), Cygnus Ray (2013), Cygnus Ray Z (2014), Cygnus Alpha (2015), FZ-S FI version 2.0 (2015), Yamaha Fascino scooter and Saluto 125 bike (2016). With the YZF-R3 and Cygnus Ray-ZR winning the certification in 2017, Yamaha’s DNA of design philosophy receives the true testimony for its entire range of products which are offered in India.
Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha is postulated to come up with exciting products along with excellence in design, style and comfort that revs heart. The certification will induce trust among its customers and will also generate the desired brand worth in terms of winning new customers. Customers accepted YZF-R3 and Cygnus Ray ZR with incredible gusto and the certification by India Design Mark will further manifest its overall impression.”
About India Design Mark (I Mark):
India Design Mark is a design standard, a symbol, which recognizes good design. India Design Council grants India Design Mark after evaluating good design through a systemized process.
India Design Mark is initiated in cooperation with Good Design Award, Japan. Through India Design Mark, the India Design Council seeks to inspire Indian manufacturers to bring to the market well designed products that enrich the lives of people.
About Yamaha Motor India Sales Pvt. Ltd:
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, (YMC) Japan. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.
Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports models such as YZF-R3 (321 cc), YZF-R15 version 2.0 (149 cc), YZF-R15S (149 cc); other models such as FZ (153 cc); Blue-Core Technology enabled models such as FZ 25 (249 cc), FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Saluto RX(110 cc), Cygnus Ray-ZR(113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) as well as imported models comprising of VMAX (1,679 cc), YZF-R1M (998 cc) and YZF-R1 (998 cc).
India Design Council is an autonomous body of Government of India established under the aegis of Department of Industrial Policy & Promotion, Ministry of Commerce & Industry comprising of eminent people in academia, design and industry organizations. The India Design Council has initiated India Design Mark in cooperation with Japan Institute of Design Promotion (JDP). India Design Mark symbol is a trustworthy indicator of excellence. The symbol can be used in a wide range of ways, such as advertisements, catalogues, product packaging, and other promotional mediums.
Receiving the India Design Mark is an achievement for Yamaha as India Design Mark is the highest design recognition from the Indian Government through India Design Council. India Design Mark symbolizes excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable and aesthetically appealing. It is also known to be an excellent launch pad for new products launched in the market.
The YZF–R3 is powered by 321 cc, liquid-cooled, 4-stroke, in-line 2-cylinder, fuel-injected engine. With all-new engine and chassis designs, the YZF-R3 sports a solid combination of class-leading power and a lightweight body that achieves high levels of riding performance and styling worthy of the “superbike” moniker. At the same time, it offers the nimbleness and easy-to-use character for daily use as well as riding excitement in a variety of usage scenes. The YZF-R3 Sports Model boasts increased displacement and a lighter yet higher-performance chassis, a winning combination that immediately establishes the model as one of the most competitive entries in its class. The YZF-R3 offers agile handling from the lightweight body, mass centralization measures, etc. It aims to achieve an excellent balance of both high performance and fuel efficiency and a riding position that is good for sporty riding and results in reducing rider fatigue.
Cygnus Ray-ZR was developed around the concept of a “Next-Generation Real Boy’s Scooter.” It takes on a new exterior design characterized by a sense of dynamism and layered forms that gives a fresh look like no other scooter before and expresses the strength of a well-trained physique. The design realizes the ‘Real Boy’s Scooter’ concept by balancing the deeply-sculpted and powerful front mask, effortlessly-layered straight lines, and tail surround accentuated with a sense of speed. The Cygnus Ray-ZR is powered by an air-cooled, 4-stroke, SOHC, 2-valve, 113cc “BLUE CORE” engine with a continuously variable transmission (CVT) unit. It features a lightweight body (103 kg) with glamorous design and offers user-friendliness.
